TCR as a Business Strategy: What the Elantra N TCR Means for Hyundai Motorsport
When Hyundai launched the Elantra N TCR in 2020, it wasn’t merely a new entry into the touring car world—it was a deliberate and calculated move that positioned Hyundai as a serious player in global motorsport. Built specifically to compete in the booming TCR (Touring Car Racing) category, the Elantra N TCR marked a new…